It was a special day today. After 8 long years, Sandast now has a new home, It feels as if as we've just moved into the Dream House. We know there are a lot of works to be done, but this home feels just right and great. Michael (newest member of Sandast Team) and I have been discussing whether we should wait and launch it when complete, then Mr.Penning shared the wisdom by Mark Twain; "Continuous Improvement is better than delayed Perfection". Taking his advice, we've decided to launch and improve our home one by one as we move along. I hope you can stay with us as we make an improvement & change in our home.
Nov 14th, 2017
Yes, Our bag is about a pound or two heavier than the Europeans.. Because we insist on Only the Genuine Leather.
Since 2014, we have been using our current thickness for all our products. It is the thickness that had been carefully chosen after numerous experiments in different weights & thickness. Yes, it was also our best interest in trying to make our products as lightest as possible without losing the leather quality and beauty.
We came to a conclusion that our current thickness is the most ideal that it enables us to best display our leather distressing technique/#SANDASTing, it ensures the longevity of Sandast bags, and most importantly, it is thick enough to be sturdy, yet thin enough to keep the weight light.
I’ve had a few clients who said, “Chris, I am in love with your bags, but they feel little heavier compared to my other designer bags”. Yes, it is true and please allow me to explain why Sandast bags are a pound or two heavier than other Designers’ and why our products will stay & remain to be so.
In past few decades, Fashion has become heavily Image driven by the emergence of new media and platforms. We as consumers completely stopped caring about the quality, but it became all about who wore what? Who is endorsing what? Catwalks, Models, magazines, and etc. Because we as consumers have literally stopped caring about the quality, this has caused more designers to focus on Image & marketing rather than the quality. I’ve read an article not too long ago that one major European designer spends 20% of its Gross Revenue... not Gross Profit solely on Marketing.
It is a lot easier and faster to brainwash consumers than improving the quality which takes a great amount of time and dedication. As their annual marketing budget increases, their product quality decreases because their stockholders do demand the maximum profit... where there is an increase in one area, there has to be a decrease in other to maximize the profit.
I was quite surprised upon realizing not too many consumers are able to distinguish the Genuine Leather from a Synthentic... given there are some good Synthetics.
Of course, there are still many Designers who use Genuine Leather and their products feel lighter than Sandast. Well, they are lighter because their leathers are thinner. Why aren’t we using a thinner leather to make our products lighter?
It is a matter of preference, but more importantly... our Philosophy is different from theirs.
I just do not see why one would need to own more than 6 bags in life. You have your #tote, #briefcase, #casualbag, #backpack, #travelduffle, and perhaps a #trunk. Why would one need more?
We want our client to use one and enjoy it for many decades and Trust me. You will enjoy carrying it & witnessing how it ages with you.
One is all you need and that is Our Philosophy.
Ladies, our James Tote weights about 3 lbs... and if you tell me 3lbs is too much, then we sincerely apologize, but we are not able to serve everyone as we are limited.
And Gentlemen, before you are going to tell me 3lbs is a bit heavy, I would like you to check out below video by BBC Plantet Earth. There is this bird in New Guinea in Pacific Equator. This Bird practices his dance throughout the Spring while grooming & building his bedroom.... It is quite marvelous really. This Bird does all this throughout the spring.....just to get a date and you still want to complain? I believe we can do better. Wouldn’t you agree?
By the way, Why Genuine #Leather?
Because Synthetics simply don’t age like ours.