"My interest in art and design, which started at a very young age, transformed to design and fashion throughout my life. I still paint and use a lot of those elements in my work. Art and design are synonymous."
MILAN FRANETA, THE CREATIVE MASTERMIND BEHIND SANDAST, FELT SOMETHING WAS MISSING IN THE WORLD OF FASHION TODAY.FRANETA BEGAN SANDAST OUT OF A DESIRE TO CONTROL HIS OWN DESTINY AND DELIVER REAL VALUE TO THE PEOPLE WHO APPRECIATE QUALITY HANDMADE AND AUTHENTIC LEATHER GOODS. EQUIPPED WITH OVER A DECADE OF PRIVATE LABEL DESIGN EXPERIENCE FOR GILDED AGE AND FREE PEOPLE ALONG WITH A UNIQUE VINTAGE STYLE AESTHETIC, HE TEAMED UP WITH A BUSINESS PARTNER TO CONCEIVE SANDAST IN 2002.
“I don’t really know what inspired me, but I know one thing – I love the earth, the sun, the ocean and the colors of nature.” FRANETA DEFLECTS HIS PASSION FOR NATURE AND IMAGERY THROUGH THE RICH COLOR SCHEMES AND IMMACULATE DETAIL AND UNIQUE CREATIONS.
SOME OF HIS INSPIRATION INCLUDE HARDWARE AND ARMY SURPLUS STORES, RED HOT CHILI PEPPERS, PINK FLOYD AND THE EAGLES.